Follow Us On Instagram!

Instagram has fast become one of the most useful social media tools for businesses. It’s a great way to share news about product launches, latest achievements, behind the scenes access, ‘how to guides’ and most importantly it gives users a better insight into your business. Many businesses stay strictly corporate posting just images of their products whilst others mix it up a little with more images of what employees are up to giving it a more personal touch.

To see what we’re up to in the 4fx office, follow us on Instagram!

Social Media – The Personal Touch

Twitter has transformed the way companies advertise, promote and market themselves but more importantly the way they communicate with their customers. Picking up the phone to make a call is a thing of the past, customers now pick up their phones and Tweet.

Many companies such as Innocent Drinks (@innocentdrinks), Jaffa Cakes (@RealJaffaCakes) and Tesco Mobile (@tescomobile) have mastered the art of using Twitter to their advantage by giving customers a mix of a human person, humour and help. Their witty comebacks and instant advice gives customers that friendly face to talk to when they have an issue and it seems that this is the way forward.

From unhappy experiences to problems with products, customers now take to Twitter to voice their unhappiness and companies know that this can be detrimental to their brand. So the new ‘social media way’ is to face it head on by replying to these potentially damaging Tweets offering any help they can, turning a negative experience into a positive one.

So as well as Twitter being a way to promote your products and services, be sure to use it to communicate with unhappy customers and clients. Don’t ignore negative Tweets, face them! Tweet back offering any help or advice you can and slowly but surely unhappy consumers will recognise that you are willing to assist meaning they feel valued – which is is an key factor to having happy customers.

Keep up to date with the latest news from the 4fx office by following us on Twitter.