Voice Assistants and Search Engine Optimization

SEO Twitter

It is clear that the way we use search engines is changing. A rise in freely available voice assistants such as Cortana, Siri and Alexa means it is inevitable that we will become more and more dependent on voice searches. Google has been working diligently to improve it’s user experience, which means that voice searching is becoming more efficient, allowing it to become more popular.

We use a completely different sentence structure when searching via Siri or Alexa. When using a typed language we are more likely to use shorter words and phrases. A sort of Google shorthand. When we use Siri to find something, we are more likely to use a question and use the word ‘my’. This meant that Google has had to become smarter, identifying ‘my’ as the person who is speaking, the question or request itself and the context surrounding it.

One of Google’s improvements allows it to have access to your location so when you search for you’re nearest coffee shop, Google brings up your closest options. To avoid your website not ranking on Google in this way, include a detailed location page on your website, questions about your location on a FAQ’s page and an embedded Google maps on your location page.

Google now retains more personal information about users than ever before. It saves regular locations, i.e. your doctors, your work, hairdressers and home. In order to benefit from this, businesses need to make sure they become regular locations. Using social media ‘check in’s’ at your locations and making sure your locations page is up to date is a good start.

Google can link previous searches with current searches. If you are already showing your friend a Wikipedia page of Charlotte Church and you ask Alexa “Show me pictures of ‘Charlotte’”. Google can use your previous searches to determine which ‘Charlotte’ you are talking about.

The language used to search for our questions is constantly changing so the words and phrases in our strategy for typed searches are now at risk of becoming out of date. If we consider a few simple points we are able to make our SEO strategy voice search ready:

  • Add a more conversational tone to our websites, doing this allows the conversational tone to match up with the voice of your searchers.
  • Cater for both typed and vocal searches. Someone who types a question may be ready to do a little research on your businesses someone who voice searches may be after short, quick and easy answers, provide both types of answer. So that your website will come up no matter of the type of search being used.
  • Make sure your website is easily readable by Google, especially directions to locations are readable by search engines, this is one of the most common voice request searches.
  • Make sure your FAQ’s page includes ‘who’, ‘what’, ‘why’, ‘where’, ‘when’ and ‘how’ as these are extremely common in a voice search.Businesses work hard to create a pro-active SEO strategies, that will enhance their companies ranking on Google. By ensuring that your SEO strategy is voice search ready your SEO strategy will remain current for longer.

New Website With An Impact!

What’s more important than having a website? A well designed and well built website! Which is exactly what we did when we recently undertook the project of designing and building a new website for Janet Randle Recruitment.

Janet has experience of nearly 30 years working in executive support and from this she has built a company that delivers first class PA’s and Executive Assistants.

Having never had never had a website designed or built before, she wanted her big break to make an impact – which is exactly what we did! Our Design team worked along side Janet throughout ensuring all key features and elements were the exact way she envisioned.


The new website includes:

– Content Management System
– Easy Navigation
– User Friendly
– Mobile/Tablet Responsive
– Upload CV Area
– Video

Janet herself is very pleased with her website and has had great feedback!

Take a look at the website here: www.janet-randle-recruitment.co.uk

Did you see us at MKEX Technology Exhibition?

We had a fantastic day exhibiting at the MKEX Technology Exhibition which was held at MK Dons Stadium, Milton Keynes.

MKEX is a brilliant exhibition that showcases technology from Education to Industry and attracts exhibitors and visitors from all around the country. It was a great opportunity to meet and speak to other local and national businesses within the same industry, as well as getting our own name and services out there. We would highly recommend attending and exhibiting to any business looking to network and gain some new contacts – we’re already planning our next exhibition!


Are you attending an exhibition soon? We provide exhibition stands, podiums, flyers, brochures and lots more design items that are key for getting your business noticed.

Give us a call on 01908 375200 to find out more.

New Website Launch!



We’re over the moon to announce the launch of our new website!

Designed with a fresh, funky new look and super user-friendly navigation, you’ll be able to find all the information you require about our services from engaging apps and responsive websites to brilliant brochures and effective press ads.

You may even learn a fact or two about the office!

We hope you enjoy our new site, what are you waiting for… go take a look here!

Website Redesign & Build – MRN


Did you know updating your website can increase the average time users spend on your site by 39%? That’s exactly what we’ve done for Medical Research Network (MRN)! By redesigning and building their new website, we have increased the amount of users, sessions, page views and session durations.

Over the past few years the MRN have expanded rapidly, so to reflect this new growth and development the team wanted a new website to represent them as they are now the market leader in global home healthcare for clinical trials.

The previous MRN website was beginning to look very outdated and session durations were low as users were becoming bombarded with the sheer amount of information on the pages. When producing visuals, our Design Team worked closely with the MRN and took on board their requirements to ensure the new designs had simple and intuitive navigation, ease of access to important information and key statistics and metrics were showing on page.

The new website includes:

  • Mobile responsive design
  • Resource library
  • Content management system
  • Easy navigation
  • Vacancy management
  • Latest blog post feed
  • Twitter feed

Take a look at the new website here.

We’ve worked with the MRN for numerous years providing them with various pieces of creative design materials including adverts, quarterly corporate newsletters, stationery, unique email marketing campaigns and of course, the design and build of their new website.

If you would like to find out more about website design or any of the services listed above, give us a call on 01908 375200!

Montreal Associates


Last year we partnered with Montreal Associates, a specialist IT recruitment agency providing services in Europe.

So far we have provided Montreal Associates with an update to their corporate identity and they are regularly using our email marketing system. We are also well underway with the build of their multilingual website and multilingual blog.

Once the website and blog is complete we will also be providing Montreal Associates with Search Engine Optimisation.

Our design and development teams are well underway with this project and we are very excited to be working with Montreal Associates.

To be kept up to date with all our latest projects and work, follow us on Twitter and Instagram.

Mobile Friendly Website – Coppin Loft Conversions

Coppin Loft Conversions has experienced a great return on their investment with 4fx to date with the development of their website, Search Engine Optimisation and successful Google PPC account management.

After hearing about Google’s new algorithm change we spoke them about making their current website optimised for mobiles.

Our Design and Development teams worked with each other to redesign and build the current Coppin Loft Conversions desktop website into a new mobile friendly version.

By altering the layout of pages and menus, their website is now built for smaller screens allowing Coppin Lofts to target a much larger mobile audience.

With this recent algorithm change from Google, it is essential for your business to have a mobile friendly website if you want reach potential customers. At 4fx we have a lot of experience with designing and building websites including mobile optimised and responsive sites.

So why not update your current site and make it tablet & mobile friendly or even have a complete redesign. We can ensure your online presence reaches more screens, which in turn gives you the potential for more enquiries.

Speak to a member of our team for more information, drop us an email to info@4fx.co.uk or call us on 01908 375200.

Google’s Mobile Friendly Algorithm Change – Are You Ready?


Google have recently announced they are updating their algorithm for mobile responsive websites.

From the 21st April 2015 all mobile friendly websites will be rewarded with higher search rankings, this will result in websites that are not mobile friendly to have lower search rankings.

If you have a website and want to avoid any impact to your business, now is the time to start thinking about having a mobile optimised website.

At 4fx we have a lot of experience with designing and building mobile friendly websites. Whether you want to update the current site you have to make it mobile friendly or have a complete redesign of your site, we can help you to ensure your online presence is not affected.

Give us a call today on 01908 375 200 or drop us an email to find out more.