Top Tips Guide – Instagram

5-Top-Tips-for-Instagram

Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Instagram!

  • Promote with a picture! Instagram is a great way to allow users to browse through your products, it’s almost like online shopping. If you are going to post pictures of items ensure it’s clear to the user which product you are promoting at that time. Not too much clutter, plain backgrounds and good lighting are key!
  • Behind the scenes. People love a good nose, so whether it’s your products being shot for a catalogue, you’re getting ready for a product launch or simply some pictures of your office and employees hard at work – take some snaps of what’s going on.
  • How it’s made. Nowadays people love to know where their products come from, how far it’s travelled and even who it was made by. If you can, try and offer some ‘from start to finish’ pictures that will cure the curiosity of your customers.
  • Filters, filters, filters. Obviously one of the biggest features with Instagram is its filters, but don’t get too carried away! Everyone loves a good filter but remember when promoting a product, clients and customers want to see a realistic portrayal of what you’re selling. So while every now and then it’s fine to use a filter try stick to that get that good old ‘hashtag nofilter’.
  • Hashtagging! This is the best way to get your business noticed. When posting a picture be sure to add a couple of hashtags to summarise what is in the photo. This way when users search for specific things your photo will show up. Don’t get too carried away though, try limit each photo to under 5 hashtags.

Top Tip Guide – Business Blogs

5-Top-Tips-for-Business-Blog

 

Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Business Blogs!

    • Make sure you have varied content. This could include a mix of the following; helpful hints, links, case studies, research, statistics, how-to posts and even guest posts.
  • Don’t be too pushy with your products. Your blog should not be your main selling point but a place where readers can find posts that could actually be useful and interesting, encouraging them to come back and read more.
  • Answer questions. Take the time every now and then to answer customer questions. This is a great way to show you acknowledge your clients.
  • Keep it up to date. Posting regularly keeps your readers engaged and interested, whether it’s daily or weekly, be sure to keep it consistent.
  • Proof read! This is a simple tip but one of the most important. Get a colleague to take a glance over your draft if you’re not great at spotting your own mistakes.

Top Tip Guide – Facebook

5-Top-Tips-Facebook

Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Facebook!

  • Post photos and images of your products or services. When scanning through multiple social media timelines our eyes are automatically drawn to interesting images so this is a great way to attract users!
  • Ask questions to engage your audience. This can either include enquiring about general opinions of your products or try posing some thoughtful questions to get your users really thinking
  • Gain feedback. Facebook is a great way to get feedback from your customers and learn how to improve your business. Just be sure to make the time to take on board what they are saying.
  • Keep your audience in the know. Posting regularly ensures users have access to your latest news and information. There’s nothing worse than trying to find out information from a business Facebook page that has latest post date of 2009.
  • Appealing cover image and profile picture. It’s best to set your logo as the profile picture and use an enticing product photo or services photo for the cover image. These are usually the first things a user will see when on your page, so be sure to make a good first impression!