Want More From Your Social Media?

Social media has a HUGE part to play in the
online presence of any business.

It’s a fantastic way to connect with a worldwide audience meaning it’s vital to have a structured social media plan in place to maximise your business’s potential. 

So, whether you are completely new to social media or been around a few years and need a little boost, we can help!

Taming social media and making it work effectively for a business is an increasingly time consuming and specialist job.

Are you struggling with the demands of Twitter, Pinterest, Facebook or Instagram? Why not let 4FX become your social media manager?

Starting at only £50 + VAT per month*

we can help you with our Super Saver Social Media Package for the following social media outlets; Twitter, Facebook, LinkedIn, Pinterest and Instagram.

OUR POPULAR SUPER SAVER SOCIAL MEDIA
PACKAGE INCLUDES THE FOLLOWING:Social Media Services

 

Top Tips Guide – Instagram

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Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Instagram!

  • Promote with a picture! Instagram is a great way to allow users to browse through your products, it’s almost like online shopping. If you are going to post pictures of items ensure it’s clear to the user which product you are promoting at that time. Not too much clutter, plain backgrounds and good lighting are key!
  • Behind the scenes. People love a good nose, so whether it’s your products being shot for a catalogue, you’re getting ready for a product launch or simply some pictures of your office and employees hard at work – take some snaps of what’s going on.
  • How it’s made. Nowadays people love to know where their products come from, how far it’s travelled and even who it was made by. If you can, try and offer some ‘from start to finish’ pictures that will cure the curiosity of your customers.
  • Filters, filters, filters. Obviously one of the biggest features with Instagram is its filters, but don’t get too carried away! Everyone loves a good filter but remember when promoting a product, clients and customers want to see a realistic portrayal of what you’re selling. So while every now and then it’s fine to use a filter try stick to that get that good old ‘hashtag nofilter’.
  • Hashtagging! This is the best way to get your business noticed. When posting a picture be sure to add a couple of hashtags to summarise what is in the photo. This way when users search for specific things your photo will show up. Don’t get too carried away though, try limit each photo to under 5 hashtags.

Top Tip Guide – Business Blogs

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Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Business Blogs!

    • Make sure you have varied content. This could include a mix of the following; helpful hints, links, case studies, research, statistics, how-to posts and even guest posts.
  • Don’t be too pushy with your products. Your blog should not be your main selling point but a place where readers can find posts that could actually be useful and interesting, encouraging them to come back and read more.
  • Answer questions. Take the time every now and then to answer customer questions. This is a great way to show you acknowledge your clients.
  • Keep it up to date. Posting regularly keeps your readers engaged and interested, whether it’s daily or weekly, be sure to keep it consistent.
  • Proof read! This is a simple tip but one of the most important. Get a colleague to take a glance over your draft if you’re not great at spotting your own mistakes.

“A good infographic is worth a thousand words”

But what exactly is an infographic and how can it benefit
your business?


A well designed infographic is a fantastic way to present information, statistics and even accomplishments in a visual way. Although they have been around for a number of years it’s only recently that businesses have started to use them to captivate their target audience.

What can an infographic be used for?
Different businesses use infographics for different reasons. In general they are used to build brand awareness however, they can be very
beneficial when you need to get a message out and across to your
required audience.

Businesses that are very statistic based can use an infographic to relay key statistics and metrics to their audience in a much more visual and engaging way. Other businesses choose to provide information using graphics and images within an infographic rather than text based
documents, as the majority of people process information better when it’s presented in a visual format.

What are the key features of an infographic?
It’s important to keep the following in mind within an infographic:

  • Engagement – include graphics and imagery
  • Reliability – ensure your data, sources and statistics are all accurate
  • Simplicity – clear and easy to understand
  • Good design – from colours to typography, make sure it’s visually
    appealing
  • Informative – information and message is useful to readers

How can we help you?
At 4fx we love an infographic and our designers love creating them! If you’re on the look out for a new, informative and engaging way to market your business or services then get in touch with us today by dropping an email to emma@4fx.co.uk.

Top Tip Guide – Facebook

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Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Facebook!

  • Post photos and images of your products or services. When scanning through multiple social media timelines our eyes are automatically drawn to interesting images so this is a great way to attract users!
  • Ask questions to engage your audience. This can either include enquiring about general opinions of your products or try posing some thoughtful questions to get your users really thinking
  • Gain feedback. Facebook is a great way to get feedback from your customers and learn how to improve your business. Just be sure to make the time to take on board what they are saying.
  • Keep your audience in the know. Posting regularly ensures users have access to your latest news and information. There’s nothing worse than trying to find out information from a business Facebook page that has latest post date of 2009.
  • Appealing cover image and profile picture. It’s best to set your logo as the profile picture and use an enticing product photo or services photo for the cover image. These are usually the first things a user will see when on your page, so be sure to make a good first impression!

Marketing Services for Interact Medical

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Over the last few months we have been contracted to design and manage a marketing strategy for Interact Medical to promote and enhance their business profile within their marketplace.

Interact Medical are one of the largest independent medical recruitment agencies based in the UK with framework status. They have been awarded multiple recognitions including London Stock Exchange Group’s ‘1000 Companies to Inspire Britain’ and Recruitment International’s Top 500 Recruiters.

Using our comprehensive knowledge and expertise in both the marketing and recruitment areas, we have been providing Interact Medical with the following services; design, build and send of email marketing campaigns, management of multiple social media networks, blog management, design and supply of exhibition displays and marketing materials for events, design and collaboration of a quarterly newsletter, search engine optimisation and pay per click Adwords management.

If you would like to find out more about our marketing services and to discuss how we may be able to help promote your business, take a look at our website or give us a call on 01908 375 200!

Your Guide To Promoting Your Business

Did you receive our latest marketing brochure
through the post? If not don’t leafletworry, you can view it online here!

The brochure contains lots of handy information about email marketing, Google marketing, social media marketing and marketing literature.

Whether you want to find a way to communicate with your audience or promote new products and services, our marketing team will help you to reach your target
audience.

To find out more about how your business can benefit from these marketing services, click here to see the online version of the brochure or give us a call on 01908 375200.

Is Your Social Media In Need Of A Service?

 

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Are you actively making the most of your online social media pages? Are you struggling to find time to manage them all?

Social media has a massive part to play in the online presence of any business. It’s a fantastic way to connect with a wider audience meaning it’s vital to have a structured social media plan in place to maximise your business’s potential.

social-media-eshot-icons.110424For only £50 + VAT per month we can help you with our Super Saver Social Media Package for the following social media outlets; Twitter, Facebook, LinkedIn and Instagram.

Our popular Super Saver Social Media Package includes the following:

• Set up and branding of account
- including display/profile image, header/cover image, contact details/main information
• Research into industry and similar accounts
• 
Overview of proposed social media plan
• 
Weekly client communication via email or telephone (any new information/events/products etc.)
Monthly analytics/statistics

So whether you want to find a way to communicate with your audience, promote new products and services or simply have a way of updating clients and customers with your latest news, this package would benefit you and your business. And at £50 + VAT per month it’s super affordable!

If you would like to find out more about this fantastic deal, or to discuss a bespoke package for your business, speak to Emma from our Marketing Team by giving her a call on 01908 375200 or drop her an email to emma@4fx.co.uk.

If you would like to know more about 4fx, take a look at our website or follow us on Twitter.

Follow Us On Instagram!

Instagram has fast become one of the most useful social media tools for businesses. It’s a great way to share news about product launches, latest achievements, behind the scenes access, ‘how to guides’ and most importantly it gives users a better insight into your business. Many businesses stay strictly corporate posting just images of their products whilst others mix it up a little with more images of what employees are up to giving it a more personal touch.

To see what we’re up to in the 4fx office, follow us on Instagram!