Voice Assistants and Search Engine Optimization

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It is clear that the way we use search engines is changing. A rise in freely available voice assistants such as Cortana, Siri and Alexa means it is inevitable that we will become more and more dependent on voice searches. Google has been working diligently to improve it’s user experience, which means that voice searching is becoming more efficient, allowing it to become more popular.

We use a completely different sentence structure when searching via Siri or Alexa. When using a typed language we are more likely to use shorter words and phrases. A sort of Google shorthand. When we use Siri to find something, we are more likely to use a question and use the word ‘my’. This meant that Google has had to become smarter, identifying ‘my’ as the person who is speaking, the question or request itself and the context surrounding it.

One of Google’s improvements allows it to have access to your location so when you search for you’re nearest coffee shop, Google brings up your closest options. To avoid your website not ranking on Google in this way, include a detailed location page on your website, questions about your location on a FAQ’s page and an embedded Google maps on your location page.

Google now retains more personal information about users than ever before. It saves regular locations, i.e. your doctors, your work, hairdressers and home. In order to benefit from this, businesses need to make sure they become regular locations. Using social media ‘check in’s’ at your locations and making sure your locations page is up to date is a good start.

Google can link previous searches with current searches. If you are already showing your friend a Wikipedia page of Charlotte Church and you ask Alexa “Show me pictures of ‘Charlotte’”. Google can use your previous searches to determine which ‘Charlotte’ you are talking about.

The language used to search for our questions is constantly changing so the words and phrases in our strategy for typed searches are now at risk of becoming out of date. If we consider a few simple points we are able to make our SEO strategy voice search ready:

  • Add a more conversational tone to our websites, doing this allows the conversational tone to match up with the voice of your searchers.
  • Cater for both typed and vocal searches. Someone who types a question may be ready to do a little research on your businesses someone who voice searches may be after short, quick and easy answers, provide both types of answer. So that your website will come up no matter of the type of search being used.
  • Make sure your website is easily readable by Google, especially directions to locations are readable by search engines, this is one of the most common voice request searches.
  • Make sure your FAQ’s page includes ‘who’, ‘what’, ‘why’, ‘where’, ‘when’ and ‘how’ as these are extremely common in a voice search.Businesses work hard to create a pro-active SEO strategies, that will enhance their companies ranking on Google. By ensuring that your SEO strategy is voice search ready your SEO strategy will remain current for longer.

Email Marketing Hits The Spot

Email Marketing Mockup Twitter & FBTalking about email marketing is one of our favourite things to do! Part of the reason we love to talk about it so much is because we sent around 300 email marketing campaigns in 2016. Email Marketing is by far one of the most popular advertising methods and usually most consistent when it comes to bringing a return.

We’ve had loads of exciting campaigns over the last few months, including MRN’s email that had a pre-filled out RSVP email to an event invitation, loads of seasonal emails, Christmas, spring and summer newsletters. Email marketing is not only a great way to drive sales; it’s also excellent to strengthen customer loyalty.

Sending campaigns with us means you get not only get great subscriber tracking breakdowns but your eshot looks good and is designed to reach your target market. Having opens, clicks, bounce rates and unsubscribe information right at your fingertips live and real time means you are able to get a thorough insight into the success of your campaign.

Using this information allows businesses to generate influential campaigns time and time again. Understand what the subscribers like to read about, how many images they like per campaign, how many links per campaign, which link out of all of them in the campaign are they most likely to click. All this information enables the businesses to study their subscribers and send the most successful campaign to get a greater return on investment.

Our campaigns have been extremely successful proving that good data, good design and a well thought out campaign brings good results. If you want to talk to us about how to get the most out of your marketing strategy by using us to create great email marketing campaigns, why not get in touch, to find out all about our exciting alternatives to basic campaigns?

Want More From Your Social Media?

Social media has a HUGE part to play in the
online presence of any business.

It’s a fantastic way to connect with a worldwide audience meaning it’s vital to have a structured social media plan in place to maximise your business’s potential. 

So, whether you are completely new to social media or been around a few years and need a little boost, we can help!

Taming social media and making it work effectively for a business is an increasingly time consuming and specialist job.

Are you struggling with the demands of Twitter, Pinterest, Facebook or Instagram? Why not let 4FX become your social media manager?

Starting at only £50 + VAT per month*

we can help you with our Super Saver Social Media Package for the following social media outlets; Twitter, Facebook, LinkedIn, Pinterest and Instagram.

OUR POPULAR SUPER SAVER SOCIAL MEDIA
PACKAGE INCLUDES THE FOLLOWING:Social Media Services

 

Case Study – MRN

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It’s estimated over 100 billion emails are sent and received each day, and for businesses it can be one of the most cost effective ways of engaging and captivating the required audience. Whether it’s to inform current clients of a new product launch or to pitch services to new potential customers, email marketing can be beneficial to any business.

We’ve been working with Medical Research Network (MRN) for over 6 years now covering a wide range of services including website design and build, a fantastic array of design items for both web and print, search engine optimisation and bi weekly email marketing.

The MRN specialises in the conduct of clinical trial visits in the patient’s home and supporting clinical trial sites with nursing resources – so not quite your average product based email! As the majority of campaigns we send carry quite a serious tone and are particularly niche subjects, including ‘How Clinical Trials Affect Parents’ and ‘Home Healthcare – The evolving concept of healthcare provision’, it’s important to maintain this informative tone but also encourage potential leads.

Over time we have worked with the MRN team to create an email marketing style that is informative AND engaging for their readers.

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Our specially designed email marketing packages contain creative and captivating designs, thoughtful layout and build as well as list management, spam testing, delivery and online reviewing of sent campaigns.

Our team works with you to ensure you have a completely unique and professionally designed responsive eshot that can reach as many of your contacts as possible, on mobiles, pads and PCs.

To see more of our email marketing campaigns take a look at the portfolio on our website!

Did you see us at MKEX Technology Exhibition?

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We had a fantastic day exhibiting at the MKEX Technology Exhibition which was held at MK Dons Stadium, Milton Keynes.

MKEX is a brilliant exhibition that showcases technology from Education to Industry and attracts exhibitors and visitors from all around the country. It was a great opportunity to meet and speak to other local and national businesses within the same industry, as well as getting our own name and services out there. We would highly recommend attending and exhibiting to any business looking to network and gain some new contacts – we’re already planning our next exhibition!

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Are you attending an exhibition soon? We provide exhibition stands, podiums, flyers, brochures and lots more design items that are key for getting your business noticed.

Give us a call on 01908 375200 to find out more.

New Website Launch!

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We’re over the moon to announce the launch of our new website!

Designed with a fresh, funky new look and super user-friendly navigation, you’ll be able to find all the information you require about our services from engaging apps and responsive websites to brilliant brochures and effective press ads.

You may even learn a fact or two about the office!

We hope you enjoy our new site, what are you waiting for… go take a look here!

Marketing Materials All Under One Roof for Birdsall!

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When it comes to marketing materials it’s key to ensure they represent your brand correctly and they reach the right audience. It’s even more important to ensure your items are designed well and your brand is kept consistent – and what better way to ensure all of the above than by having a company who can provide multiple marketing materials and services for your business, all under one roof.

One of our most recent projects highlighting the importance of this included designing a range of branded marketing materials for Birdsall, an air conditioning and cooling services company.

We used our knowledge of branding, design and marketing to design and build a mobile responsive website, design a variation of eye catching exhibition banners, create impactful illustrations and design multiple informative service brochures – whilst ensuring that all brand colours, style and visual aspects were kept consistent.

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Birdsall Exhibition Banners and Stands

At 4fx we understand the power of branding. Whether it’s a simple advert or a targeted sales brochure, a fresh and exciting user-friendly website or a whole new brand identity, our design work always looks good AND drives your business forward.

To find out more about our design services give us a call on
01908 375 200 or drop us an email to info@4fx.co.uk.

Top Tip Guide – Business Blogs

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Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Business Blogs!

    • Make sure you have varied content. This could include a mix of the following; helpful hints, links, case studies, research, statistics, how-to posts and even guest posts.
  • Don’t be too pushy with your products. Your blog should not be your main selling point but a place where readers can find posts that could actually be useful and interesting, encouraging them to come back and read more.
  • Answer questions. Take the time every now and then to answer customer questions. This is a great way to show you acknowledge your clients.
  • Keep it up to date. Posting regularly keeps your readers engaged and interested, whether it’s daily or weekly, be sure to keep it consistent.
  • Proof read! This is a simple tip but one of the most important. Get a colleague to take a glance over your draft if you’re not great at spotting your own mistakes.

“A good infographic is worth a thousand words”

But what exactly is an infographic and how can it benefit
your business?


A well designed infographic is a fantastic way to present information, statistics and even accomplishments in a visual way. Although they have been around for a number of years it’s only recently that businesses have started to use them to captivate their target audience.

What can an infographic be used for?
Different businesses use infographics for different reasons. In general they are used to build brand awareness however, they can be very
beneficial when you need to get a message out and across to your
required audience.

Businesses that are very statistic based can use an infographic to relay key statistics and metrics to their audience in a much more visual and engaging way. Other businesses choose to provide information using graphics and images within an infographic rather than text based
documents, as the majority of people process information better when it’s presented in a visual format.

What are the key features of an infographic?
It’s important to keep the following in mind within an infographic:

  • Engagement – include graphics and imagery
  • Reliability – ensure your data, sources and statistics are all accurate
  • Simplicity – clear and easy to understand
  • Good design – from colours to typography, make sure it’s visually
    appealing
  • Informative – information and message is useful to readers

How can we help you?
At 4fx we love an infographic and our designers love creating them! If you’re on the look out for a new, informative and engaging way to market your business or services then get in touch with us today by dropping an email to emma@4fx.co.uk.