Email Marketing Hits The Spot

Email Marketing Mockup Twitter & FBTalking about email marketing is one of our favourite things to do! Part of the reason we love to talk about it so much is because we sent around 300 email marketing campaigns in 2016. Email Marketing is by far one of the most popular advertising methods and usually most consistent when it comes to bringing a return.

We’ve had loads of exciting campaigns over the last few months, including MRN’s email that had a pre-filled out RSVP email to an event invitation, loads of seasonal emails, Christmas, spring and summer newsletters. Email marketing is not only a great way to drive sales; it’s also excellent to strengthen customer loyalty.

Sending campaigns with us means you get not only get great subscriber tracking breakdowns but your eshot looks good and is designed to reach your target market. Having opens, clicks, bounce rates and unsubscribe information right at your fingertips live and real time means you are able to get a thorough insight into the success of your campaign.

Using this information allows businesses to generate influential campaigns time and time again. Understand what the subscribers like to read about, how many images they like per campaign, how many links per campaign, which link out of all of them in the campaign are they most likely to click. All this information enables the businesses to study their subscribers and send the most successful campaign to get a greater return on investment.

Our campaigns have been extremely successful proving that good data, good design and a well thought out campaign brings good results. If you want to talk to us about how to get the most out of your marketing strategy by using us to create great email marketing campaigns, why not get in touch, to find out all about our exciting alternatives to basic campaigns?

Case Study – MRN

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It’s estimated over 100 billion emails are sent and received each day, and for businesses it can be one of the most cost effective ways of engaging and captivating the required audience. Whether it’s to inform current clients of a new product launch or to pitch services to new potential customers, email marketing can be beneficial to any business.

We’ve been working with Medical Research Network (MRN) for over 6 years now covering a wide range of services including website design and build, a fantastic array of design items for both web and print, search engine optimisation and bi weekly email marketing.

The MRN specialises in the conduct of clinical trial visits in the patient’s home and supporting clinical trial sites with nursing resources – so not quite your average product based email! As the majority of campaigns we send carry quite a serious tone and are particularly niche subjects, including ‘How Clinical Trials Affect Parents’ and ‘Home Healthcare – The evolving concept of healthcare provision’, it’s important to maintain this informative tone but also encourage potential leads.

Over time we have worked with the MRN team to create an email marketing style that is informative AND engaging for their readers.

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Our specially designed email marketing packages contain creative and captivating designs, thoughtful layout and build as well as list management, spam testing, delivery and online reviewing of sent campaigns.

Our team works with you to ensure you have a completely unique and professionally designed responsive eshot that can reach as many of your contacts as possible, on mobiles, pads and PCs.

To see more of our email marketing campaigns take a look at the portfolio on our website!

Marketing Services for Interact Medical

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Over the last few months we have been contracted to design and manage a marketing strategy for Interact Medical to promote and enhance their business profile within their marketplace.

Interact Medical are one of the largest independent medical recruitment agencies based in the UK with framework status. They have been awarded multiple recognitions including London Stock Exchange Group’s ‘1000 Companies to Inspire Britain’ and Recruitment International’s Top 500 Recruiters.

Using our comprehensive knowledge and expertise in both the marketing and recruitment areas, we have been providing Interact Medical with the following services; design, build and send of email marketing campaigns, management of multiple social media networks, blog management, design and supply of exhibition displays and marketing materials for events, design and collaboration of a quarterly newsletter, search engine optimisation and pay per click Adwords management.

If you would like to find out more about our marketing services and to discuss how we may be able to help promote your business, take a look at our website or give us a call on 01908 375 200!

Case Study – Pebble Cottage

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Pebble Cottage
is a family run holiday cottage located in North Cornwall. We design and manage seasonal email marketing campaigns for Pebble Cottage used to promote current discounts and offers.

Email marketing has proved to be a great tool for Pebble Cottage as it allows the owners to contact holiday makers and inform them of discount codes or news they may find beneficial.

Some of their best statistics include:

Open rate of 63.38%
Click through rate of 37.78%

Your Guide To Promoting Your Business

Did you receive our latest marketing brochure
through the post? If not don’t leafletworry, you can view it online here!

The brochure contains lots of handy information about email marketing, Google marketing, social media marketing and marketing literature.

Whether you want to find a way to communicate with your audience or promote new products and services, our marketing team will help you to reach your target
audience.

To find out more about how your business can benefit from these marketing services, click here to see the online version of the brochure or give us a call on 01908 375200.

Case Study – ERS

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Effective Barcode Solutions are one of the UK’s largest stockist for ranges of Handheld Barcode Scanners, mobile data collection and Barcode Label Printer equipment in the UK and they have over 20 years of experience in this field.

We design and manage monthly promotional product email marketing campaigns for ERS to a contact list of over 20,000 subscribers.

Our email marketing campaigns are very beneficial as they allow ERS to capture a worldwide audience and inform them of latest promotions and offers.

Some of their best statistics include:

Open rate of 49.36%
Click through rate of 20.33%

Open rate of 55.78%
Click through rate of 21.74

If you would like to know more about our email marketing packages, give us a call on 01908 375 200 or drop us an email.