Voice Assistants and Search Engine Optimization

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It is clear that the way we use search engines is changing. A rise in freely available voice assistants such as Cortana, Siri and Alexa means it is inevitable that we will become more and more dependent on voice searches. Google has been working diligently to improve it’s user experience, which means that voice searching is becoming more efficient, allowing it to become more popular.

We use a completely different sentence structure when searching via Siri or Alexa. When using a typed language we are more likely to use shorter words and phrases. A sort of Google shorthand. When we use Siri to find something, we are more likely to use a question and use the word ‘my’. This meant that Google has had to become smarter, identifying ‘my’ as the person who is speaking, the question or request itself and the context surrounding it.

One of Google’s improvements allows it to have access to your location so when you search for you’re nearest coffee shop, Google brings up your closest options. To avoid your website not ranking on Google in this way, include a detailed location page on your website, questions about your location on a FAQ’s page and an embedded Google maps on your location page.

Google now retains more personal information about users than ever before. It saves regular locations, i.e. your doctors, your work, hairdressers and home. In order to benefit from this, businesses need to make sure they become regular locations. Using social media ‘check in’s’ at your locations and making sure your locations page is up to date is a good start.

Google can link previous searches with current searches. If you are already showing your friend a Wikipedia page of Charlotte Church and you ask Alexa “Show me pictures of ‘Charlotte’”. Google can use your previous searches to determine which ‘Charlotte’ you are talking about.

The language used to search for our questions is constantly changing so the words and phrases in our strategy for typed searches are now at risk of becoming out of date. If we consider a few simple points we are able to make our SEO strategy voice search ready:

  • Add a more conversational tone to our websites, doing this allows the conversational tone to match up with the voice of your searchers.
  • Cater for both typed and vocal searches. Someone who types a question may be ready to do a little research on your businesses someone who voice searches may be after short, quick and easy answers, provide both types of answer. So that your website will come up no matter of the type of search being used.
  • Make sure your website is easily readable by Google, especially directions to locations are readable by search engines, this is one of the most common voice request searches.
  • Make sure your FAQ’s page includes ‘who’, ‘what’, ‘why’, ‘where’, ‘when’ and ‘how’ as these are extremely common in a voice search.Businesses work hard to create a pro-active SEO strategies, that will enhance their companies ranking on Google. By ensuring that your SEO strategy is voice search ready your SEO strategy will remain current for longer.

Email Marketing Hits The Spot

Email Marketing Mockup Twitter & FBTalking about email marketing is one of our favourite things to do! Part of the reason we love to talk about it so much is because we sent around 300 email marketing campaigns in 2016. Email Marketing is by far one of the most popular advertising methods and usually most consistent when it comes to bringing a return.

We’ve had loads of exciting campaigns over the last few months, including MRN’s email that had a pre-filled out RSVP email to an event invitation, loads of seasonal emails, Christmas, spring and summer newsletters. Email marketing is not only a great way to drive sales; it’s also excellent to strengthen customer loyalty.

Sending campaigns with us means you get not only get great subscriber tracking breakdowns but your eshot looks good and is designed to reach your target market. Having opens, clicks, bounce rates and unsubscribe information right at your fingertips live and real time means you are able to get a thorough insight into the success of your campaign.

Using this information allows businesses to generate influential campaigns time and time again. Understand what the subscribers like to read about, how many images they like per campaign, how many links per campaign, which link out of all of them in the campaign are they most likely to click. All this information enables the businesses to study their subscribers and send the most successful campaign to get a greater return on investment.

Our campaigns have been extremely successful proving that good data, good design and a well thought out campaign brings good results. If you want to talk to us about how to get the most out of your marketing strategy by using us to create great email marketing campaigns, why not get in touch, to find out all about our exciting alternatives to basic campaigns?

Have you seen the latest wearable technology brought to you by Google and Levi’s?

Google is teaming up with Levi’s this year to work on Project Jacquard, which uses ‘Smart Fabric’. The denim jacket will connect to your smart phone at times that you are unable to hold your phone.

After multiple tests the project has created conductive yarns, which combine metallic alloys with natural and synthetic fibers making the yarns safe to be woven on any industrial loom. The alloy yarns look like any other type of fabric, which means they can be woven into almost any garment.

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Image by Google & Levi’s 

After the difficulty Google had with the ‘Google Glass’ Google has sought help with reputable fashion retailer Levi’s. Google says that the amalgamation of these two companies shows that the concept of their smart fabric can be applied to any garment from high end to freely accessible fashion. Something wearable technology has yet to fully accomplish.

Most of the jacket design remains a classic denim jacket, ­only the cuff is integrated with the digital functionality. This means the garment is almost fully machine washable, as long as you take off the removable smart tag.

The smart tag houses all the necessary electronics; it completes the circuit if you will. In terms of ascetics, it is reasonably un-offensive. Relatively small, the smart tag fits onto the jacket cuff with the bulk of it being about the size of a large button.

Here at 4fx we think this is really interesting, and we are always excited to see new developments within the world of technology, design and coding.

For more details and updates follow Project Jacquard here: https://atap.google.com/jacquard/

New Website With An Impact!

What’s more important than having a website? A well designed and well built website! Which is exactly what we did when we recently undertook the project of designing and building a new website for Janet Randle Recruitment.

Janet has experience of nearly 30 years working in executive support and from this she has built a company that delivers first class PA’s and Executive Assistants.

Having never had never had a website designed or built before, she wanted her big break to make an impact – which is exactly what we did! Our Design team worked along side Janet throughout ensuring all key features and elements were the exact way she envisioned.

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The new website includes:

– Content Management System
– Easy Navigation
– User Friendly
– Mobile/Tablet Responsive
– Upload CV Area
– Video

Janet herself is very pleased with her website and has had great feedback!

Take a look at the website here: www.janet-randle-recruitment.co.uk

Santa Paws Is Coming To Town

indiana-picThis year we’ve decided to spread our festive cheer a little differently, we’re sponsoring Indiana the puppy from Hearing Dogs for Deaf People! 

Hearing Dogs for Deaf People transform the life of deaf people and help reduce a deaf person’s isolation and loneliness. Indiana is a gorgeous Cocker Spaniel who will be trained to become a life-changing hearing dog.

We’re very excited to hear about Indiana’s progress so keep an eye out for updates!

Find out more about our chosen charity here

Want More From Your Social Media?

Social media has a HUGE part to play in the
online presence of any business.

It’s a fantastic way to connect with a worldwide audience meaning it’s vital to have a structured social media plan in place to maximise your business’s potential. 

So, whether you are completely new to social media or been around a few years and need a little boost, we can help!

Taming social media and making it work effectively for a business is an increasingly time consuming and specialist job.

Are you struggling with the demands of Twitter, Pinterest, Facebook or Instagram? Why not let 4FX become your social media manager?

Starting at only £50 + VAT per month*

we can help you with our Super Saver Social Media Package for the following social media outlets; Twitter, Facebook, LinkedIn, Pinterest and Instagram.

OUR POPULAR SUPER SAVER SOCIAL MEDIA
PACKAGE INCLUDES THE FOLLOWING:Social Media Services

 

Case Study – MRN

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It’s estimated over 100 billion emails are sent and received each day, and for businesses it can be one of the most cost effective ways of engaging and captivating the required audience. Whether it’s to inform current clients of a new product launch or to pitch services to new potential customers, email marketing can be beneficial to any business.

We’ve been working with Medical Research Network (MRN) for over 6 years now covering a wide range of services including website design and build, a fantastic array of design items for both web and print, search engine optimisation and bi weekly email marketing.

The MRN specialises in the conduct of clinical trial visits in the patient’s home and supporting clinical trial sites with nursing resources – so not quite your average product based email! As the majority of campaigns we send carry quite a serious tone and are particularly niche subjects, including ‘How Clinical Trials Affect Parents’ and ‘Home Healthcare – The evolving concept of healthcare provision’, it’s important to maintain this informative tone but also encourage potential leads.

Over time we have worked with the MRN team to create an email marketing style that is informative AND engaging for their readers.

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Our specially designed email marketing packages contain creative and captivating designs, thoughtful layout and build as well as list management, spam testing, delivery and online reviewing of sent campaigns.

Our team works with you to ensure you have a completely unique and professionally designed responsive eshot that can reach as many of your contacts as possible, on mobiles, pads and PCs.

To see more of our email marketing campaigns take a look at the portfolio on our website!

4fx Summer Newsletter!

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Did you receive our Summer Newsletter? If you didn’t, you can take a look at it by clicking here.

To sign up to our newsletters click here.

Did you see us at MKEX Technology Exhibition?

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We had a fantastic day exhibiting at the MKEX Technology Exhibition which was held at MK Dons Stadium, Milton Keynes.

MKEX is a brilliant exhibition that showcases technology from Education to Industry and attracts exhibitors and visitors from all around the country. It was a great opportunity to meet and speak to other local and national businesses within the same industry, as well as getting our own name and services out there. We would highly recommend attending and exhibiting to any business looking to network and gain some new contacts – we’re already planning our next exhibition!

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Are you attending an exhibition soon? We provide exhibition stands, podiums, flyers, brochures and lots more design items that are key for getting your business noticed.

Give us a call on 01908 375200 to find out more.

Top Tips Guide – Instagram

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Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Instagram!

  • Promote with a picture! Instagram is a great way to allow users to browse through your products, it’s almost like online shopping. If you are going to post pictures of items ensure it’s clear to the user which product you are promoting at that time. Not too much clutter, plain backgrounds and good lighting are key!
  • Behind the scenes. People love a good nose, so whether it’s your products being shot for a catalogue, you’re getting ready for a product launch or simply some pictures of your office and employees hard at work – take some snaps of what’s going on.
  • How it’s made. Nowadays people love to know where their products come from, how far it’s travelled and even who it was made by. If you can, try and offer some ‘from start to finish’ pictures that will cure the curiosity of your customers.
  • Filters, filters, filters. Obviously one of the biggest features with Instagram is its filters, but don’t get too carried away! Everyone loves a good filter but remember when promoting a product, clients and customers want to see a realistic portrayal of what you’re selling. So while every now and then it’s fine to use a filter try stick to that get that good old ‘hashtag nofilter’.
  • Hashtagging! This is the best way to get your business noticed. When posting a picture be sure to add a couple of hashtags to summarise what is in the photo. This way when users search for specific things your photo will show up. Don’t get too carried away though, try limit each photo to under 5 hashtags.